Dubbed webrooming by the tech world, this process can take up 9 or more hours. 2020 LEXUS How Younger Buyers Purchase Is as Important as What They Purchaseīeyond the bright shiny spectacle of new vehicle introductions, younger shoppers lean toward confidence-building internet research as they narrow their choices of what to buy. There is even full plug-in electric (EV) models like the enormously successful new Hyundai Kona. These smaller SUVs also offer a variety of performance and drivetrain options from peppy twin-turbo engines to hybrid. For instance, specialty wheels, high tech lighting effects inside and out and snazzy colors with distinctive two-tone paint jobs. Additionally, they come with dazzling complements of infotainment and safety tech.Īs crossover SUVs gain popularity, manufacturers are offering more customization features. Moreover, what SUVs give up in size, they make up for with ease of driving and parking. Crossover SUVs Resonate With Younger Buyers While Boomers and Gen X buyers are also driving crossover sales, millennial and Generation Z buyers are converging to make crossover SUVs the fastest-growing segment of the auto market. Previewed a new all-electric Ford Mach-E Mustang, which has morphed into aĬrossover SUV treatment of that iconic model.įCA meanwhile continues to scale new sales heights with smaller Jeep models like the Renegade and Compass, which despite their off-road image are basically part of the crossover SUV movement. Leading American vehicle manufacturers General Motors, Ford and FCA have also gone big on crossovers with GM seeing a nearly 13% increase in 2019 sales in the category, led by Chevrolet Trax, GMC Acadia, Buick Envision, and Buick Encore, seeing the largest sales increases year over year. Toyota’s recently redesigned Rav4 (which is its best-selling vehicle in the U.S.).Economical and hugely popular Nissan Rogue and Rogue Sport.Since then ranks of small crossover SUVs have exploded with new waves of entries coming out every season. What began in 1996 with the intro of the Toyota Rav4, gained momentum with the 2000 introduction of the Ford Escape, followed by the Chevrolet Equinox in 2004. Rise of Crossover SUVs Is Not New to the U.S. In recent years smaller crossover SUV, built on a car platform, has become the fastest-growing segment of the marketplace, the only serious challenge to the runaway pickup truck boom. Therefore, if gas prices spike SUVs become costly to operate.Ĭarmakers learned their lesson from the years running up to the economic crisis of 2009 when large SUVs were wrongly blamed for the near-collapse of the auto industry. The downside even with consistent low gas costs and improved fuel efficiency of bigger SUVs, they have an over-sized carbon footprint. We also love the high-riding view, brawny power and sheer bulk of big SUVs for a measure of protection. Mostly we love the expansive space SUVs provide for people and cargo. American car buyers have a love-hate relationship with full-sized SUVs. The crossover SUV segment is exploding with younger buyers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |