![]() ![]() So the central issue of this case is managing strategic change in a technology company with network effects. So why don't we just dig right in and start with telling us what the central issue is in the case and what the cold call is that you use to start the discussion in class. So the case really delves into some of why he chose to do this and what are some of the options that he has in terms of trying to turn Twitter around. I mean, these are all recent developments and I think all of our listeners have probably been following the story and there's been salacious details and who knows what Elon Musk is up to. Obviously, this case is somewhat ripped from the headlines. Andy, you're a repeat customer, so thanks for coming back. Goran Calic teaches at the DeGroote School of Business at McMaster University, and his research focuses on understanding why some individuals are more creative and some organizations are more innovative than others. Today, on Cold Call, we welcome Professor Andy Wu and his co-author, Goran Calic, to discuss their case entitled, “Twitter Turnaround and Elon Musk.” I'm your host, Brian Kenny, and you're listening to Cold Call on the HBR Podcast Network.Īndy Wu's research focuses on how technology entrepreneurs organize and mobilize resources to achieve scale for competitive advantage. Which begs the question, who on earth would want to manage that? These days, Twitter finds itself on both sides of the battle between free speech and censorship, all while trying to sustain a profitable business model. But in the public square that Twitter aspires to be, everyone has a megaphone, including those who seek to spread disinformation. And looking back, no one can deny how profoundly it has altered the media landscape and public discourse. By the way, that first-ever tweet sold at auction for 2.5 million in 2021, proving that someone was in fact inspired.įew would've predicted in 2006 the impact that this clunky social platform with 140-character limit would have in the world. Watson, come here, I want you." 132 years later, in March of 2006, Jack Dorsey launched another communications revolution with the uninspiring and perhaps even less memorable phrase, "just set up my twitter." All lowercase. On March 10, 1874, Alexander Graham Bell launched a new era in communications with the memorable but mundane phrase, "Mr. ![]()
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